The Ecology of Commerce: A Declaration of Sustainability

Paul Hawken’s Ecology of Commerce presents a compelling vision of the restorative (rather than destructive) economy we must create, centered on eight imperatives:

Reduce energy carbon emissions 80 percent by 2030 and total natural resource usage 80 percent by 2050.
Provide secure, stable, and meaningful employment to people everywhere.
Be self-organizing rather than regulated or morally mandated.
Honor market principles.
Restore habitats, ecosystems, and societies to their optimum.
Rely on current income.
Be fun and engaging, and strive for an aesthetic outcome.

Paul Hawken: Up to Us